For UK artists and makers who sell on Not On The High Street, eBay or Etsy, you're already part of a platform that celebrates unique and creative products.
However, having your own website can be a valuable addition to your sales strategy. In this blog post, we'll explore how a website can complement your Not On The High Street store and help boost your sales.
Why Consider Having Your Own Website
Extended Branding: Not On The High Street provides a branded shopping experience for customers, but having your website allows you to extend your personal branding further. It's an opportunity to express your unique style, values, and the story behind your creations.
Direct Communication: Your website enables direct communication with your customers. You can use newsletters, blogs, and social media integration to connect with your audience on a personal level.
Diversification: Relying solely on one platform may pose risks if the platform changes its policies or if you face competition from similar sellers. A website provides an additional sales channel and diversifies your income sources.
Strategies for Integration
To make the most of having both a Not On The High Street store and your website, consider these strategies:
Cross-Promotion: Promote your website on your Not On The High Street store and vice versa. Encourage your customers to explore both platforms.
Exclusive Offers: Offer exclusive discounts, products, or content on your website to incentivise customers to visit.
SEO Optimisation: Ensure that your website is optimised for search engines to attract organic traffic. Use relevant keywords and create valuable content to engage visitors.
Consistent Branding: Keep your branding consistent across both platforms, from logos and color schemes to the tone of your product descriptions.
Email Marketing: Use email marketing to reach out to your Not On The High Street customers and keep them informed about your website.
If you're not ready to jump ship from these established platforms, to your own site, I understand! There are strategies to slowly move, and bring much of your customer base from these established stores with you. I can help with that in the Website Build Packages I offer, as it is a move I have made with a number of businesses very successfully.