As a UK artist, creative, maker or freelancer, showcasing your art on your website is just one piece of the puzzle. To reach a wider audience and boost your sales, leveraging social media is essential. In this blog post, we'll explore the synergy between social media and your website and offer tips for effectively marketing your work.
The Power of Social Media for Artists
Social media platforms are powerful tools for artists and makers. They offer a way to:
Build a Community: Connect with fellow artists, potential buyers, and fans of your work.
Share Your Process: Provide a behind-the-scenes look at your creative process and the stories behind your art.
Promote Your Work: Showcase your art, announce new pieces, and even sell directly through some platforms.
Creating a Social Media Strategy
To effectively leverage social media, consider these steps:
Choose the Right Platforms: Select social media platforms that align with your target audience and art style. Also, what do you like posting on? It's not all in the numbers - consider how your joy for your art is going to be expressed.
Consistent Branding: Maintain consistent branding across all platforms, using your logo, color scheme, and tone.
High-Quality Visuals: Post visually appealing images of your art. Use professional photography or image editing to enhance your work's presentation.
Engage Your Audience: Respond to comments, engage with your followers, and participate in art-related discussions.
Driving Traffic to Your Website
Your website serves as the hub of your online presence. Use social media to direct traffic to your website:
Share Links: Regularly share links to your website and specific art pieces to encourage clicks.
Teasers and Previews: Create teasers or previews of new work on social media, enticing your audience to visit your site for the full experience.
Calls to Action: Use clear and compelling calls to action (CTAs) to guide your social media followers to your website.
Promoting Art Sales
Use your website and social media in tandem to boost art sales:
Create a Shop Section: If your website allows it, set up a shop section to directly sell your art.
Limited-Time Offers: Promote exclusive discounts or time-limited sales on social media, driving traffic to your website.
Customer Testimonials: Share reviews and testimonials from satisfied customers on your website and social media to build trust.
Success Stories
To illustrate the potential of social media for artists and makers, consider these success stories:
Lauren Marina: Lauren's bold, monochrome illustrations have garnered a dedicated following on Instagram, leading to increased traffic and sales on their website. Visit: https://laurenmarina.com & https://www.instagram.com/laurenmarina/
Franka.UK: Frankie K uses TikTok to showcase their makes using recycled plastic in a unique method, effectively drawing a craft-loving audience to their website and products. Visit: https://www.franka.uk & Franka UK on TikTok.
The synergy between your website and social media is a powerful combination for UK artists and makers. Social media allows you to connect, engage, and promote your work, while your website serves as the central hub for showcasing and selling your art.