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Case Study: Forest Firewood

It has been a pleasure to liaise with family run business, Forest Firewood who provide a sustainable approach to firewood supply in and around the New Forest.

Adam and Paul signed up to Website Build Package 1: Simple E-Commerce which suited their needs for an online home for their business which could accept orders online so there was limited dealing with money on delivery of the wood to customers' homes or businesses.

This sets them apart from other firewood businesses in the New Forest.

The website uses a traditional and complementary colour pairing and a font to reflect heritage. The dark green ties in with this too.

We have achieved a bold, contemporary, clean and easy to navigate e-commerce site which includes an about section, and invitation to make contact for bespoke orders from individuals and businesses in and around the New Forest.

I have been able to ensure that a price matrix is applied for items bought in quantities. Forest Firewood do not offer a postage service, as you might expect, so it was important to apply delivery rules which offered free delivery within a certain radius, and a charge for two bands outside of that radius offered at a small charge.

The imagery used is bold and colours and fonts tie in across the site. The company's logo is used and their contact details are visible across the site.

I have set up a forwarding from their domain meaning the only ongoing charges are a mere 2.5% commission on sales.

To see more, visit:

Adam and Paul also engaged my Tinkering Time services to create leaflets for a Royal Mail Drop to their target area. The design was informed by the website design, and consistency for brand recognition has been achieved in the following design:

Adam and Paul also asked for business cards to be generated in a format they stipulated on to which I could apply the design and branding styles used across the website and leaflet.

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